Guides

Research guides

These guides answer questions that come up before a decision: whether a number can be trusted, how big a market is, and what the public data says when vendors and research firms disagree. Each one is built from primary sources, such as the Economic Census, County Business Patterns, BLS price data and company filings, and every figure links to the page it came from.

Checking sources and statistics

Statistics, collected and checked

Sizing a market

  • How to calculate market size A complete worked example, US self-service laundromats, computed top-down from Census receipts and bottom-up from households, with TAM, SAM and SOM for a single store.
  • Is a laundromat a good investment? Eleven common claims about laundromat returns, checked against 25 years of Census establishment counts and BLS price data.
  • Self-storage feasibility study What a study costs and contains, and a demand check for Tucson from Census data and REIT 10-Ks.

Deals, accounts and trade

Comparing research tools

Updated 2026-09-27